Branding done well goes beyond design elements- font, color and logos- evoking a feeling and perhaps an emotional connection. That said, there were many examples of how effective brand can be when it’s thoughtfully applied to data storytelling. Graphs are still meant to convey a message and we should strive to make our visuals as accessible as possible with effective chart titles, axis labels and annotations (as makes sense). Many readers agreed that while this was a fun, low-risk challenge to try something new, they discovered that it’s easy to go overboard into a space we typically don’t want to be (cluttered visuals, too much color, cutesy images and the like). Brands represented spanned consumer products (Ben & Jerry’s, Coca-Cola, Lego, Guinness), restaurants (Chipotle, Subway, McDonald’s), retailers (Target, Whole Foods, IKEA), specialty apparel (Nike, lululemon, Zara, Patagonia), entertainment (Netflix, Sesame Street, Harry Potter, Vogue), sports (Cricket World Cup), universities (Virginia Tech and University of Washington) and many more-we encourage you to scroll through the entire post to see how designing in the style of a given brand can create a totally different look and feel for the exact same data.Īt storytelling with data, we’re also learning about this aspect of design.
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